Pelican Coolers

Art Director: Barb Hartmann
Copywriter: Barb Hartmann
Awards: Bronze, AdFed MN, The Show 2023

Get Away With the Ones Who Get You

Insight: Women are an untapped market for coolers, as ads focus almost exclusively on men/outdoorsmen. Turns out, women like being outdoors as well. They tend to be the primary caregivers and do the lion’s share of both childcare and house work, usually while working full-time and they are often burnt out from it. “Girls weekends” are a place where they can get away from some of those pressures and bond with friends who understand. These are the places where confessions fly. It’s their safe place to say, what might not otherwise be ok to say

Billboard - Holds 4 bottles of wine and not one single sippy cup. — **Holds 4 bottles of wine and not one single sippy cup.**
Our 30qt Cooler holds everything you need for a friend’s weekend – Nothing you don’t.

Billboard - Holds enough food for a family of four, for three days. Or, for one person for one glorious week. — **Holds enough food for a family of four, for three days. Or, for one person for one glorious week.**
Our 50 Qt Elite Cooler is the perfect companion for a week alone.

Billboard - So then I said, "Go get your own damn juice box." — **So then I said, “Go get your own damn juice box.**
Our 14qt Personal Cooler keeps both your wine – and secrets – safe.

Bathroom Ad - When was the last time you peed alone?

Our 30qt cooler is perfect for holding space for that. "Me time" you keep hearing about.

Instagram - So then I said, "All I want for Mother's Day is to wake up to a clean house that I didn't have to clean.

Was it really wrong to eat all of the donuts you bought for the kids and then tell them the store was out of donuts?