Artificial Intelligence (AI)
Overview
Artificial Intelligence (AI) is transforming the way businesses operate, especially in the fields of marketing and creative industries. These courses provide a basic understanding of AI and its applications, including how it can be used to improve marketing campaigns, personalize content, and enhance customer experiences.
Who should take these courses?
Anyone who works or is interested in working in:
Marketing
Advertising
Design
Public Relations
Social Media
Course Options
Next Start Date:
Cohorts are held 4-6 times throughout the year. Fill out the contact form and we’ll be in touch about the next start.
For more course details and tuition costs refer to our Professional Development Course List
AI Solutions – Written (Generative AI for Content and Marketing)
This course prepares students to effectively use generative AI tools such as ChatGPT and similar platforms to create high-quality written content for marketing, communications, and business applications. From blogs and social media to scripts, ad campaigns, and brand messaging, students learn how AI is transforming the way organizations create and distribute content.
AI Solutions – Graphics (Generative AI for Creative and Marketing)
This course prepares creative and marketing professionals to effectively use generative AI tools such as Midjourney and similar platforms in real-world business and creative environments. Students learn how to design, generate, refine, and deploy AI-driven visual content to support marketing, branding, and communication goals. You’ll meet via Zoom once a week for lectures and individual assignments to improve your skills. All skill levels are welcome.
AI Solutions - Audio/Video (Generative AI for Creative and Marketing)
This course prepares students to use generative AI tools for video, audio, and multimedia content creation in marketing, communications, and digital media. Students learn how AI is transforming content production and how to apply these tools in professional creative and business environments.
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